Social Media Marketing Course Outline

Duration: 6 Weeks (Tuesday, Thursday, Saturday)
Start Date: 18th February 2025
End Date: 29th March 2025
Class Timing: (Specify if needed)

Week 1: Introduction to Social Media Marketing

• Day 1 (18th Feb - Tuesday): Overview of Social Media Marketing (SMM) & Its Importance
• Day 2 (20th Feb - Thursday): Understanding Different Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest)
• Day 3 (22nd Feb - Saturday): Creating a Social Media Strategy for Businesses

Week 2: Content Creation & Branding

• Day 4 (25th Feb - Tuesday): Crafting Engaging Content (Text, Images, Videos, Infographics)
• Day 5 (27th Feb - Thursday): Branding & Storytelling for Social Media Growth
• Day 6 (1st March - Saturday): Social Media Calendar & Content Scheduling

Week 3: Facebook & Instagram Marketing

• Day 7 (4th March - Tuesday): Facebook Marketing: Pages, Groups, Engagement Strategies
• Day 8 (6th March - Thursday): Instagram Growth Strategies (Reels, Stories, Influencer Collaborations)
• Day 9 (8th March - Saturday): Facebook & Instagram Ads: Targeting & Budgeting

Week 4: LinkedIn, Twitter & TikTok Marketing

• Day 10 (11th March - Tuesday): LinkedIn for Business Growth & Personal Branding
• Day 11 (13th March - Thursday): Twitter Strategies for Engagement & Trending Hashtags
• Day 12 (15th March - Saturday): TikTok Marketing & Viral Content Creation

Week 5: Paid Advertising & Analytics

• Day 13 (18th March - Tuesday): Running Facebook & Instagram Ads (Ad Manager, A/B Testing)
• Day 14 (20th March - Thursday): Google Ads & YouTube Marketing Strategies
• Day 15 (22nd March - Saturday): Social Media Analytics (Facebook Insights, Google Analytics)

Week 6: Monetization, Automation & Final Project

• Day 16 (25th March - Tuesday): How to Monetize Social Media (Affiliate Marketing, Sponsorships)
• Day 17 (27th March - Thursday): Social Media Automation Tools (Hootsuite, Buffer, Canva)
• Day 18 (29th March - Saturday): Course Review, Final Assessment & Certification