Course Overview:

Course Title: Shopify E-commerce Essentials

Course Duration: 8 Weeks (2 Months)

Course Description: This two-month program is designed for individuals aspiring to understand and excel in the Shopify e-commerce platform. Participants will delve into key concepts, strategies, and practical applications to effectively operate and optimize an online store on Shopify. Through hands-on projects, real-world scenarios, and detailed tutorials, participants will gain proficiency in setting up, managing, and growing an online business on Shopify.

Detailed Course Outline:

Weeks 1-2: Introduction to Shopify and E-commerce Fundamentals

• Overview of Shopify

  • Understanding Shopify as an e-commerce platform
  • Key features and benefits for sellers

• E-commerce Fundamentals

  • Introduction to e-commerce concepts and trends
  • Understanding the online consumer journey

Weeks 3-4: Setting Up and Customizing a Shopify Store

• Creating a Shopify Store

  • Step-by-step guide to setting up a Shopify store
  • Customizing themes and layouts

• Adding and Managing Products

  • Adding products to the Shopify catalog
  • Optimizing product listings for visibility

Weeks 5-6: Order Management and Fulfillment

• Order Processing on Shopify

  • Managing and fulfilling customer orders
  • Handling returns and customer inquiries

• Shipping and Logistics

  • Setting up shipping options and rates
  • Integrating with shipping and fulfillment services

Weeks 7-8: Marketing Strategies on Shopify

• Promotions and Discounts

  • Creating and managing promotions and discounts
  • Strategies for boosting sales through promotions

• Optimizing Product Visibility

  • Utilizing Shopify's marketing and advertising features
  • Implementing strategies for increasing product visibility

Final Project: Launching and Optimizing a Shopify Store

• Final Project Overview
  • Applying learned concepts to a comprehensive real-world Shopify store project
  • Designing, launching, and optimizing a store on Shopify

Evaluation and Assessment:

• Weekly practical exercises, mid-term projects, and a final project will be used to assess participants' understanding and application of Shopify e-commerce skills.