Course Overview:

Course Title: Digital Media Expert

Course Duration: 24 Weeks (6 Months)

Course Description: This comprehensive six-month program is designed for individuals aspiring to become proficient digital media experts. Participants will delve into a wide range of digital media concepts, tools, and strategies to develop the skills needed for successful digital marketing and communication. Through a combination of theoretical learning, hands-on projects, and real-world applications, participants will gain expertise in various aspects of digital media.

Detailed Course Outline:

Months 1-2: Digital Marketing Fundamentals

• Introduction to Digital Marketing

  • Overview of digital marketing concepts and strategies
  • Understanding the digital marketing landscape

• Content Creation and Marketing

  • Strategies for creating and promoting engaging digital content
  • Content marketing best practices

Months 3-4: Social Media Management and Marketing

• Social Media Strategy Development

  • Creating effective social media strategies
  • Leveraging different social media platforms for marketing

• Social Media Advertising

  • Planning and executing social media advertising campaigns
  • Analyzing and optimizing social media ad performance

Months 5-6: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Advanced SEO Techniques

  • In-depth understanding of SEO principles
  • Technical SEO and on-page/off-page optimization

• Search Engine Marketing (SEM)

  • Running effective Google Ads campaigns
  • Understanding paid search and display advertising

Months 7-8: Email Marketing and Marketing Automation

• Email Marketing Strategy

  • Building and executing successful email marketing campaigns
  • Effective use of email marketing tools

• Marketing Automation

  • Introduction to marketing automation platforms
  • Implementing automated marketing workflows

Months 9-10: Video Marketing and Production

• Video Marketing Strategies

  • Incorporating video into the digital marketing mix
  • Creating engaging and shareable video content

• Video Production Basics

  • Basics of video shooting, editing, and production
  • Tools and software for video creation

Months 11-12: Analytics and Data-driven Decision Making

• Digital Marketing Analytics

  • Using analytics tools to measure digital marketing performance
  • Interpreting data for strategic decision-making

• Conversion Rate Optimization (CRO)

  • Techniques for improving website and campaign conversion rates
  • A/B testing and optimization strategies

Final Project: Comprehensive Digital Media Campaign

• Final Project Overview
  • Applying learned concepts to a comprehensive real-world digital media campaign
  • Designing, executing, and analyzing the performance of a digital media campaign

Evaluation and Assessment:

• Weekly practical exercises, mid-term projects, and a final project will be used to assess participants' understanding and application of digital media skills.