Course Overview:

Course Title: Daraz E-commerce Essentials

Course Duration: 8 Weeks (2 Months)

Course Description: This two-month program is designed for individuals aspiring to understand and excel in the Daraz e-commerce platform. Participants will delve into key concepts, strategies, and practical applications to effectively operate and optimize an online store on Daraz. Through hands-on projects, real-world scenarios, and detailed tutorials, participants will gain proficiency in setting up, managing, and growing an online business on Daraz.

Detailed Course Outline:

Weeks 1-2: Introduction to Daraz and E-commerce Fundamentals

• Overview of Daraz

  • Understanding Daraz as an e-commerce platform
  • Key features and benefits for sellers

• E-commerce Fundamentals

  • Introduction to e-commerce concepts and trends
  • Understanding the online consumer journey

Weeks 3-4: Setting Up and Managing a Daraz Store

• Creating a Daraz Seller Account

  • Step-by-step guide to registering as a Daraz seller
  • Profile setup and verification process

• Listing Products on Daraz

  • Adding products to the Daraz catalog
  • Optimizing product listings for visibility

Weeks 5-6: Order Management and Fulfillment

• Order Processing on Daraz

  • Managing and fulfilling customer orders
  • Handling returns and customer inquiries

• Shipping and Logistics

  • Understanding Daraz's shipping and delivery process
  • Best practices for efficient order fulfillment

Weeks 7-8: Marketing Strategies on Daraz

• Promotions and Discounts

  • Creating and managing promotions and discounts
  • Strategies for boosting sales through promotions

• Optimizing Product Visibility

  • Utilizing Daraz's advertising options
  • Implementing strategies for increasing product visibility

Final Project: Launching and Optimizing a Daraz Store

• Final Project Overview
  • Applying learned concepts to a comprehensive real-world Daraz store project
  • Designing, launching, and optimizing a store on Daraz

Evaluation and Assessment:

• Weekly practical exercises, mid-term projects, and a final project will be used to assess participants' understanding and application of Daraz e-commerce skills.