Course Overview:

Course Title: Amazon E-commerce Essentials

Course Duration: 12 Weeks (3 Months)

Course Description: This three-month program is designed for individuals aiming to understand and excel in the Amazon e-commerce platform. Participants will explore key concepts, strategies, and practical applications to effectively operate and optimize an online store on Amazon. Through hands-on projects, real-world scenarios, and detailed tutorials, participants will gain proficiency in setting up, managing, and growing an online business on Amazon.

Detailed Course Outline:

Weeks 1-2: Introduction to Amazon and E-commerce Fundamentals

• Overview of Amazon

  • Understanding Amazon as an e-commerce platform
  • Key features and benefits for sellers

• E-commerce Fundamentals

  • Introduction to e-commerce concepts and trends
  • Understanding the online consumer journey

Weeks 3-4: Setting Up and Customizing an Amazon Store

• Creating an Amazon Seller Account

  • Step-by-step guide to registering as an Amazon seller
  • Profile setup and verification process

• Adding and Managing Products on Amazon

  • Adding products to the Amazon catalog
  • Optimizing product listings for visibility

Weeks 5-6: Order Management and Fulfillment on Amazon

• Order Processing on Amazon

  • Managing and fulfilling customer orders
  • Handling returns and customer inquiries

• Shipping and Logistics on Amazon

  • Setting up shipping options and rates
  • Integrating with Amazon fulfillment services

Weeks 7-8: Marketing Strategies on Amazon

• Promotions and Discounts on Amazon

  • Creating and managing promotions and discounts
  • Strategies for boosting sales through promotions

• Optimizing Product Visibility on Amazon

  • Utilizing Amazon's advertising options
  • Implementing strategies for increasing product visibility

Weeks 9-10: Amazon SEO and Product Ranking

• Amazon SEO Fundamentals

  • Understanding the importance of SEO on Amazon
  • Optimizing product titles, descriptions, and keywords

• Enhanced Brand Content and A+ Content

  • Creating enhanced content for product pages
  • Leveraging A+ content for improved conversions

Weeks 11-12: Advanced Topics and Final Project

• Brand Registry and Brand Building

  • Enrolling in Amazon Brand Registry
  • Building and protecting a brand presence on Amazon

• Final Project: Launching and Optimizing an Amazon Store

  • Applying learned concepts to a comprehensive real-world Amazon store project
  • Designing, launching, and optimizing a store on Amazon

Evaluation and Assessment:

• Weekly practical exercises, mid-term projects, and a final project will be used to assess participants' understanding and application of Amazon e-commerce skills.