Social Media Marketing (SMM) Course

Duration: 2 Months
Level: Beginner to Intermediate

Course Description

This results-driven course focuses on using social media platforms to grow businesses, increase exports, and maximize profits. Students will learn how to build a strong online presence, attract global customers, and run high-performing campaigns that generate real sales.

Learning Outcomes

By the end of this course, learners will be able to:

• Use social media for business growth, exports, and revenue generation
• Create and optimize professional business profiles
• Design engaging content that attracts and converts customers
• Apply organic and paid growth strategies effectively
• Analyze campaign performance and improve results
• Build a complete social media marketing strategy for business expansion

Course Outline (Weekly Plan)

Week 1 – Introduction to Social Media Marketing

Topics:

• Introduction to SMM
• Business models: B2B, B2C, D2C
• Social media platform overview & selection

Learning Outcomes:

• Understand SMM fundamentals
• Differentiate business models
• Select platforms based on business goals

Week 2 – Algorithms & Business Setup

Topics:

• Social media algorithms & monetization
• Setting up business accounts
• Social media SEO (keywords, captions, hashtags)

Learning Outcomes:

• Understand how algorithms affect reach
• Optimize business profiles
• Apply SEO techniques on social media

Week 3 – Content Creation & Branding

Topics:

• Content creation & design
• Content guidelines & copyright awareness
• Branding & content calendars

Learning Outcomes:

• Create engaging content
• Maintain brand consistency
• Plan content using calendars

Week 4 – Growth Strategies & Optimization

Topics:

• Social media automation tools
• Organic growth strategies
• Competitor & hashtag research
• Copywriting & brand messaging

Learning Outcomes:

• Automate posting workflows
• Improve organic reach
• Write compelling brand messages

Week 5 – Campaign & Audience Building

Topics:

• Campaign management basics
• Organic growth on Facebook & Instagram
• Audience research & persona development

Learning Outcomes:

• Manage social media campaigns
• Grow accounts organically
• Build customer personas

Week 6 – Viral & Influencer Marketing

Topics:

• Viral content & trends
• Meme marketing strategies
• Influencer marketing & collaborations

Learning Outcomes:

• Create viral content strategies
• Use memes for engagement
• Plan influencer campaigns

Week 7 – Paid Advertising (Meta Ads)

Topics:

• Meta Ads (campaign setup, targeting, budgeting)
• Creative ad strategy
• Retargeting & audience insights

Learning Outcomes:

• Run paid ad campaigns
• Optimize targeting & budget
• Analyze ad performance

Week 8 – Strategy, Ethics & Final Project

Topics:

• Crisis management & reputation handling
• Legal & ethical considerations
• Final project presentation

Learning Outcomes:

• Handle online reputation issues
• Apply ethical marketing practices
• Present a complete SMM strategy

Final Outcome

After completing this course, students will be able to:

✔ Build and manage business social media accounts
✔ Run organic and paid marketing campaigns
✔ Create viral and engaging content
✔ Grow businesses using social media platforms
✔ Develop full professional SMM strategies